When it comes to holiday seasons, today’s customers expect more and more unforgettable experiences and entertaining activities that would add value to them during their celebration period. Whilst various discounts, coupons and financial incentives are offered, telecommunications operators still tend to present a wide range of attention-grabbing benefits and features hoping to attract various market segments: from sport lovers to food enthusiasts, from media gurus to life coaches. The result of creating such a long, ‘everything-is-available-to-all’, list of offers is that most of them are of little relevance to each individual customer, and so those not willing to spend the time to go through the whole list lose interest.
There are many reasons why the Evolution platform makes the perfect way to offer gifts as part of a Loyalty and/or Customer Value Management Program. For starters, it is super easy to use and configure and publish your offers into multiple digital channels, but the true value is the ability it gives you to make use of your customer data assets to personalize who sees which offers through eligibility rules and Next Best Offer presentation strategies.
No matter who you are, most probably you want to thank someone for being there for you, family, friends and loved ones. Each passing moment brings you closer to the gift giving time. Evolution can enable offer sharing and transferring through its advanced tokens system.
For telecom operators, nothing scores better for participation in a loyalty program than personalization of all associated rewards. Evolving Systems’ Evolution platform provides plenty of benefits achieved through effective customer engagement, encouraging clients to collect and redeem bonus points, to unlock early discounts or event tickets or to participate to donation campaigns.
Evolution is the most versatile digital engagement platform that can service any telecom provider in a very broad spectrum of program use cases, from data streaming to wallet, token and point set-ups. To ensure the best customer care, the Evolution platform offers to operators a unique way of implementing, configuring, personalizing and processing the customer experience delivery. Based on loyalty and targeted segment engagement, the platform integrates with a variety of 3rd party applications to provide marketers with reliable data in order to differentiate offers and unlock new revenue streams.
One of our European customers, for instance, uses the Evolution platform to personalize their customers’ experience for tailored loyalty benefits, surprises and gifts, badges and exclusive offers. Key elements of the rewarding program focus on exclusive Christmas benefits, such as cinema and resto passes, competitions based on leisure benefits, special occasion themed advantages. Loyalty management module is fully integrated into the Mobile app, enabling a wide range of partner sponsorship:
Event partners – support “emotional brand loyalty” with aspirational rewards
Cinema Partners – providing an exclusive country-wide offer to reinforce tenure benefits
Broad portfolio of offers with strategic partners (long term relationships) addressing various segment preferences, but also staying true to program values of providing “real benefits” with “high perceived value”
Digital, mobility, fashion, entertainment, food partners
What makes the Evolution platform so successful in running this program is not only the easy-integration, but also the highly configurable loyalty program & offer mechanics. Another Mobile Operator, for example, adopted the Evolution offer optimization features to personalize their own offers consisting of music, events, cinema, competitions, food & drink, shopping, travel, health & beauty, and sports.
At this time of the year, Telecom providers take advantage of Evolution platform to sprinkle their products with holiday campaigns, seasonal offers and mystery-Santa gifts. It’s the best moment to engage new customers and entice the existing ones with promotional packages and Christmas incentives.
Evolution is a digital customer engagement platform, which consists of different modules, serving various purposes:
What makes the Evolution platform so successful in running this program is not only the easy-integration, but also the highly configurable loyalty program & offer mechanics. Another Mobile Operator, for example, adopted the Evolution offer optimization features to personalize their own offers consisting of music, events, cinema, competitions, food & drink, shopping, travel, health & beauty, and sports.
At this time of the year, Telecom providers take advantage of Evolution platform to sprinkle their products with holiday campaigns, seasonal offers and mystery-Santa gifts. It’s the best moment to engage new customers and entice the existing ones with promotional packages and Christmas incentives.
Evolution is a digital customer engagement platform, which consists of different modules, serving various purposes:
- Evolution Core – your marketing data model on which to create business rules
- Base Manager – segmentation models configured to categorise customers based on interests, preferences, value, tenure
- Journey Manager – logical business rule workflows including customer communications/notifications and triggered fulfilments within the program
- Insights & Analytics – business reports on how data has been used to engage and keep customers engaged.
- Real-Time Offer Manager – solution catalogue to configure suppliers, products and create offers for free products or paid products available in different currencies. This module manages availability, eligibility, stocks, vouchers and presents rules about how to display these offers/products in various channels like apps, websites or USSD menus.
- Loyalty Manager – defines the program outline in order to classify members, wallets, points, scores, tiering levels, badges, competitions and missions.
Evolution helps telecom and service providers deliver a structured customer value and retention strategy that seeks to encourage customers to stick to a certain brand rather than to look for similar competition products and to engage with the wider products and service offerings of that brand in order to grow revenue.
Keep your customers in the holiday spirit with Christmas-themed offers and season-specific benefits that are selected especially for them. Personalization leads to higher engagement, satisfaction, NPS and overall revenue.